MARION, NC, May 21, 2025 — Greene Concepts Inc. (OTC PINK: INKW) recently showcased its flagship artesian spring water brand, BE WATER™, at the 2025 Indoor Climbing Expo (ICE) held at the Chattanooga Convention Center in Tennessee. The event attracted climbing wall manufacturers, gym owners, routesetters, and industry professionals from across the country.
In partnership with Orlando’s Aiguille Climbing Center, Greene Concepts sponsored the free morning coffee for attendees.
A prominent BE WATER™ poster encouraged visitors to grab a complimentary bottle of water at a nearby booth. Additionally, the official expo T-shirt prominently featured the BE WATER™ logo.
Lenny Greene, CEO of Greene Concepts, expressed his excitement about the event’s success. He said, “BE WATER’s presence at the Indoor Climbing Expo was very well received. The event was filled with workshops, panels, clinics, and community activities. Our brand caught strong attention through product sampling, creative T-shirt designs, and exposure to thousands of potential new customers.”
Greene added, “The expo was a major win for BE WATER, extending our reach beyond the Chattanooga area. National coverage from the Climbing Business Journal helped boost our visibility. Our collaboration with Aiguille Climbing Center created great synergy and increased awareness for both companies. We look forward to supporting more events that promote health, wellness, and adventure while growing the BE WATER brand.”